Some of Our Partners
  • On-Demand 24/7

  • 300+ Modules

  • Sales & Service

  • Training for Every Role

  • Testing & Certification

Training for Every Role
Over 5,000+ Employees Trained

Executive Management

Empower your people to build a great customer experience and maximize sales and service opportunities by implementing successful business development strategies and best practices.

BDC Manager

Consumers today seek more mobility, flexibility, and value self-service in the moments they choose. Learn to empower your BDC team with a "Serve Don't Sell" mentality, not just closing tactics designed to get them into the store.

Sales Manager

Learn process and strategies to ensure that all sales opportunities are being properly handled, enabling Sales Managers to monitor their staff with ease to ensure profitability and maintain accountability.

Service Manager

Maximize every business development opportunity within your service department and create the best service experience possible while maintaining productivity goals.

BDC Agents

Automatically train your business development teams to outperform the competition by providing the best customer experience and maximizing every lead source.


Align your sales and business development departments to maximize your success while developing your salespeople with the skills and confidence to master every lead and close more deals.

Service Advisor

Brand Promise and Customer Experience don't stop on the showroom floor. Transform your service department to address the changing expectations and deliver an exceptional experience in every touchpoint.


Create a great first impression at your dealership. Biz Dev U will teach receptionists industry leading tactics on proper phone and floor traffic handling and how to identify the customer’s needs to create an exceptional experience.

Internet Manager

The objective of internet management in today's market is to provide the customer with a convenient, transparent experience, allowing them to do more steps of the shopping process online, and speed up the overall buying process.

Floor Manager

In today's market, managing change is a skill required of most leaders. Improve customer experience and lead management tactics to close more leads.

Marketing Manager

Set goals for the areas you want to improve, learn how to interpret the results, and align your brand promise with customer experience.

Meet Our Trainers

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner

Meet Our Trainers

Mike Overy, Managing Partner of Proactive Dealer Solutions, has been inspiring management teams in the automotive industry for over 30 years. Mike has become one of the most respected names in the automotive industry and a highly sought after automotive industry speaker with endorsements by manufacturers, automotive associations, and automotive groups.

Mike Overy

Managing Partner

Meet Our Trainers

Matt Lowery is the Director of Training for Proactive Dealer Solutions. He has worked with hundreds of dealerships over the last 6 years developing teams in business development, showroom process improvement, service lead optimization, and customer experience strategies.

Matt Lowery

Director of Training

What People Are Saying

“I am so happy with the training that we have gotten from Proactive's Biz Dev University! Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.”

Pat Preston

Dealer Principal - Preston Superstore

“Biz Dev University has been an absolute asset to our entire team. With a customer care department as big as ours it can get difficult managing the training needs of so many different people so having a tool like Biz Dev U to act as a sort of "training assistant" has been so helpful and the quality of the content is excellent.”


VP, CEC - Holman Automotive Group

“We increased our sales by 28% and service by 24% just by getting our staff certified on the BDC Training Network. And, with reinforcement training from the real-time coaching alerts, we've been able to keep our staff performing at this level.”


General Manager - Courtesy Chevrolet