Course Curriculum

    1. Automotive Market Trends

    2. Serving Today's Customer

    3. What is Digital Retailing?

    4. Establishing Goals for Modern Retailing

    5. Defining Objectives for Modern Retailing

    6. Developing Your Strategy

    7. Knowledge Check

    1. A Top Down Approach to Change Management

    2. Establishing Your Service Framework

    3. Shaping the Environment and Culture of Your Dealership

    4. Knowledge Check

    5. How to Change When Change is Hard

    6. Organizational Wide Communication - Driving New Goals & Objectives

    7. Knowledge Check

    1. Operationalizing New Standards

    2. Aligning Processes with Tools & Technology

    3. Knowledge Check

    4. Process Mapping for Digital Leads

    5. Process Mapping for Inbound Calls

    6. Process Mapping for Showroom Leads

    7. Knowledge Check

    8. Seamless Processes Create Omnichannel Customer Experiences

    1. Putting Action into Action Plans

    2. Create a Culture of Accountability

    3. Knowledge Check

    4. Leverage your Digital Retailing Tools and Technology 2.0

    5. Recovering from Service Failures

    6. Knowledge Check

    1. Modern Retailing for Management

About this course

  • Free
  • 29 lessons
  • 1 hour of video content