What You Will Learn

Modern Retailing has one objective: provide your customers with the convenient and transparent shopping experience they have come to expect from every industry. When you align that goal with the empowerment of your most important asset - your people - your customers will begin to take more steps of the buying process online and ultimately speed up the overall buying process.

  • Lead Management

    As consumers use an increasingly wide array of channels in their individual shopping journeys, automotive dealers need to improve lead management tactics to provide their customers guidance and information.

  • Process Management

    Despite all of the benefits, digitally transforming your dealership can be a complex project. Evolve & align your processes with your tools & technology to consistently deliver an overall exceptional customer experience.

  • Skills Development

    As dealership managers, you must NEW-skill employees to adapt to evolving expectations and optimize your greatest assets by ensuring that you're putting the right people in the right roles with the training they need to thrive.

Program Courses

Here are all the courses that are included in this program:

Meet Your Trainer

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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