What You Will Learn

If your dealership is committed to maintaining a skilled and efficient Business Development Initiative, it all starts with Talent Management. In this course, learn best practices for recruiting, hiring, incentivizing, and staffing your departments for success.

  • Optimizing Your Staff

    Putting the right people in the right roles improves employee satisfaction and reduces the often high turnover rates.

  • Performance Management

    Setting early performance expectations for execution and personal development drive employee retention and results.

  • Incentivizing Growth

    Operational blueprint for proper staffing levels, modernized job descriptions to attract top talent, and pay plans that foster goal acceptance and achievement.

Program Courses

Here are all the courses that are included in this program:

Meet Your Trainer

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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