What You Will Learn

High performing Sales BDCs will improve engagement and build relationships with internet leads, phone ups and other lead sources to raise appointment conversion rates. An effective Sales BDC Manager and their team supports salespeople and managers by taking ownership of customer service activities to create more time for them to tend to the sales process. This program will provide everything you need to develop a truly seamless transition between sales and the BDC and ensure your Sales BDC is a profit center for the dealership.

  • Activity Management

    Best practices for agent activity management and how to build workflows for effective engagement & follow-up.

  • Lead Management

    Strategies for improving lead conversion rates and the importance of management awareness & synergy.

  • Performance Management

    Coaching and performance management strategies that ensure your team executes on hourly & daily expectations.

Program Courses

Here are all the courses that are included in this program:

Meet Your Trainer

Instructor Bio:

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions. He is a thought leader in lead and process management and has been inspiring management teams for over 20 years. Lawson has helped to implement over 4,000 business development centers throughout the US and Canada.

Lawson Owen

Managing Partner


"Everyone in my store has been certified in the program including, and most importantly, all my managers. Our team better understands lead and process management and how to measure our success better than ever before.” ~ PAT PRESTON, DEALER PRINCIPAL, PRESTON SUPERSTORE

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